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Four Takeaways from Day 1 of CSM 2018

First official day of CSM 2018… done! From the huge exhibit hall and long list of educational sessions to the record breaking attendance, this will be a CSM for the books.

Don’t miss my quick round up of what I learned and am taking away from the day. What did you learn at the show? Let me know in the comments!

Millennials are still a hot topic: I sat in a session during PPS 2017 hosted by James Buenaventura, Laura Gull and Carrie Cunningham where they discussed the differences between each generation in our workforce and what those generations can bring to the table. This afternoon, I sat in a similar session with Michele Beltram and Beth Sarfaty during which they explored diversity in the workforce. Michele and Beth discussed how you can create a meaningful and productive team environment that ensures everyone feels heard and cared for. This trickles down to your patients as well as it’s important that millennials in practices understand how to communicate with all generations of patients. These two similar sessions show me that handling different generations in the workforce is still a hot topic and a conversation that won’t be going anywhere any time soon.

Urban legends exist in PT: Like any industry, rumors and misconceptions can creep up and, in some cases, become the unofficial rule. During his session today, Rick Gawenda didn’t waste any time dispelling rumors and myths in physical therapy. Rick started out discussing group therapy myths, then moved on to CPT codes and of course, the therapy cap, squashing all of them like a bug. In total, Rick dismissed 22 myths in the PT profession – plus one more about how many daughters he has (seven!) which cracked me up at the last CSM as well. Rick has his entire session and list of myths posted under his talk on the CSM 2018 app – I highly doubt everyone takes a look.

We love to chat online: Our industry has so much potential – luckily we love to talk about it online. One of my favorite things about each conference I attend are the conversations that happen on social media. I’ll be honest, I can often be found sitting in a session, tweeting about it, but also listening to conversations that are happening on Twitter about other sessions (come on, I can’t be the only one). Either way, we are a loud, proud and excited group of healthcare professionals and I believe using our voices will drive the change this country needs to see.

PTs know how to have fun!: As I write this, I’m running out the door to meet up with a group of industry friends. Which brings me to the last thing I’ve learned (or been reminded of) today – PTs know how to have fun! Whether it’s getting together for drinks after the sessions, grabbing coffee in between, or chowing down on beignets in the exhibit hall (yes, that happened!) I’m constantly reminded of this. I am so happy and honored to be part of an industry that knows how to enjoy the journey while improving so many people’s lives.

With that in mind, cheers! See you all tomorrow.

Author

Taylor Goldsmith

Content Marketing Program Manager

Taylor Goldsmith is the Content Marketing Program Manager at Clinicient where she manages the blog, social media strategy, supports lead generation activities and more. She provides insightful direction to a variety of other daily Clinicient activities and brings to her team knowledge of core and emerging marketing strategies. Taylor earned a Public Relations degree from the School of Journalism and Communication at the University of Oregon. In her spare time, she likes to travel, explore the Portland food scene, and cheer on the Oregon Ducks.

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