How to Use Storytelling to Drive Practice Growth

You can approach documentation as a necessary administrative burden. But, the better approach is to think of it as one of the best, but often overlooked, tools to help grow your business.

Here are just a few ways how telling a story through your documentation can help drive your business growth.

Win over payers

Make no mistake, ongoing battles with some commercial payers are no less adversarial than a jury trial. To win, effective storytelling is key. Think of the words in your clinical documentation as the weapons you use to convey a convincing and understandable argument about your patient and the necessity for your medical skills. If you are able to do that, the payer should have no choice but to pay for your services.

Convince your patients to stay the course on their plan of care

To be effective, you need to convince your patients each and every day the importance of finishing their plan of care so they don’t drop out of treatment early. Clear, concise documentation that is written in easy to understand language is key to selling the plan of care, coaching patients and keeping them on track to achieve their goals and have the best outcomes.  This will lead to more satisfied, return patients and increased referrals.

Learn how to approach clinical documentation as a source of business growth, rather than a necessary burden. Download our free tip sheet to get seven ways documentation can help grow your business.

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Document your results and more physician referrals will follow

Physicians want to work with professional therapists who they know they can count on to deliver results for their patients. Clinical documentation that effectively communicates a patient’s treatment goals and progress is key to ensuring that the physicians you work with know you deliver quality, cost-effective care, and continue to send referral patients your way.

Shows the value of therapy services for today and the future

Value can mean different things to physicians, patients and payers.  For the patient it can mean improving their function so they gain back their quality of life.  For physicians, it can mean faster recovery and better long term patient outcomes. For payers it can mean getting more bang for their healthcare dollars. By using storytelling as a strategy in your documentation, you can more easily prove your value to all these audiences and they are more likely to use you again or recommend you to others. As the healthcare system transitions from fee-for-service to value-based care this is going to be more and more important for therapy practices if they want to thrive and grow.

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