Weekly News Scan: 5 strategies to grow your clinic, How to stay ahead of generational shifts in healthcare

This week in the news, we include a how-to guide on writing a business plan for a clinic, five strategies to grow your practice from Dr. Karen Litzy and more. We hope you enjoy!

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How to write a business plan for a startup clinic and for growth, IMPACT, February 2019: There are two critically important aspects of a business plan – to give potential investors an overview of your business strategy and to provide yourself with a roadmap for the future. Even if you are not looking for lenders or investors, a business plan will help to hold yourself accountable. After all, if you don’t know where you’re going, achieving your goals and potential will be that much farther out of reach. Learn more about how and why to write a business plan in this IMPACT article.

5 strategies to grow your private practice, with Dr. Karen Litzy, Thrive Global, February 11, 2019: Dr. Karen Litzy is a trailblazer in our industry. She regularly speaks at industry conferences, she’s the official spokesperson for the APTA, host of the popular Healthy, Wealthy & Smart podcast, and much more. But Dr. Litzy didn’t set out to be all these things – in fact, she expected to settle into a management role at a hospital or clinic and stay there for the duration of her career. So how did she switch gears, beat burnout and build a thriving practice from the ground up? Learn her five strategies here.

Younger patient preferences reveal shift to retail, virtual care, Patient Engagement HIT, February 14, 2019: We’ve all heard that healthcare is shifting away from traditional care models, but a new survey is shedding light on what needs to be done to keep younger patients satisfied with their care. In this survey, only 55 percent of generation Z patients and 67 percent of millennials said they have a primary care provider, compared to a whopping 84 percent of baby boomers. This shows the shift towards retail clinics as the primary source of care for younger patients and the need for traditional healthcare organizations to offer modern care options to fit the needs of all generations. Don’t miss this article to understand what else providers can do to stay one step ahead of the shifts.

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Taylor Goldsmith

Content Marketing Program Manager

Taylor Goldsmith is the Content Marketing Program Manager at Clinicient where she manages the blog, social media strategy, supports lead generation activities and more. She provides insightful direction to a variety of other daily Clinicient activities and brings to her team knowledge of core and emerging marketing strategies. Taylor earned a Public Relations degree from the School of Journalism and Communication at the University of Oregon. In her spare time, she likes to travel, explore the Portland food scene, and cheer on the Oregon Ducks.

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