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Weekly News Scan: Taking ownership of the patient experience, Measuring consumer satisfaction with health insurers

This week in the news, we include a look at how physical therapy is playing a role in regenerative medicine and how to use a SWOT analysis to connect with the right partners for your clinic. We hope you enjoy!

Who owns the patient experience?, Becker’s Hospital Review, April 9, 2019: For evidence that the definition of patient experience is shifting, consider the variety of CXO roles who own the “patient experience”. Long confined to a more clinical role, the patient experience is now being adopted by marketers showing that organizations are beginning to accept a more expansive view of the experience. In fact, research has found that direct care only accounts for about 20% of patient wellbeing. While there’s no right or wrong, it’s important for healthcare organizations to understand that a patient’s experience extends far beyond clinical functions and the four walls of a clinic. Read more in this Becker’s article.

Industry Voices—Are healthcare consumers satisfied with health insurers? Millennial data show warning signs, Fierce Healthcare, April 11, 2019: The healthcare customer experience is now described as rivaling the DMV and airlines during a snowstorm – ouch. While that’s not a pretty comparison, the real questions are, “will anything really change for healthcare consumers?” and “when will consumers finally be fed up?”. Luckily, millennials are taking up more of the consumer population than ever before and using their voice to push for change. Among those changes include complete online access to health insurance and benefits information, greater consumer purchasing power and more. Learn more in this FierceHealthcare article.  

Sitting for more than 13 hours a day may sabotage the benefits of exercise, New York Times, April 10, 2019: We all know the benefits of physical exercise, but according to a new study, certain levels of inactivity may be cancelling out the healthfulness of exercise. A small study was recently done at the University of Texas at Austin which asked the question, “is sitting unhealthy because it means we aren’t exercising or does sitting have its own unique negative effects on our bodies?”. The study looked at a specific grouping of exercise and sedentary habits and found that being sedentary for long periods of time might trigger our bodies to become resistant to the usual metabolic improvements caused by exercise. While this study was small, it’s important to understand when discussing treatment and exercise plans with patients – as well as with ourselves. Learn more in this NY Times article.

Author

Taylor Goldsmith

Content Marketing Program Manager

Taylor Goldsmith is the Content Marketing Program Manager at Clinicient where she manages the blog, social media strategy, supports lead generation activities and more. She provides insightful direction to a variety of other daily Clinicient activities and brings to her team knowledge of core and emerging marketing strategies. Taylor earned a Public Relations degree from the School of Journalism and Communication at the University of Oregon. In her spare time, she likes to travel, explore the Portland food scene, and cheer on the Oregon Ducks.

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